Allow me to share the story behind why I do what I do:
Growing up, my entire life was marked by self-doubt and a lack of confidence. While others around me pursued their passions and dreams, I found myself having no passion or dream, pressured by parental expectations. After college, I landed my first full-time job at a Fortune Global 500 company, but the initial satisfaction quickly faded, leaving me unfulfilled in my work. I found myself merely enduring each day.
I dedicated significant effort to proving myself through my career, leading to frequent comparisons. Seeing someone who wasn't doing quite as well as me brought a sense of relief while encountering someone more successful left me with a feeling of inadequacy.
This period sparked a deep thirst within me to discover my life and career purpose. For the first time, I embarked on a journey to explore my true self—reflecting on my strengths, talents, personality, experiences, passions, and even my brokenness.
Over three years of discovery, I met Simon Sinek through his book, "Start with Why." His Golden Circle concept captivated me, driving me to do everything I could to discover my own WHY—my true self and the driving force behind everything I do.
Finally discovering my WHY and HOWs (see below if curious) was the most fulfilling moment of my life. I found meaning in the same work I once thought was meaningless and not enjoyable. I've gained assurance and clarity in the direction of my career and identified the environment where I thrive to be at my natural best. Comparisons with others have significantly faded, and now I focus on living out my WHY.
Recognizing that many individuals share similar struggles in their quest for purpose, I'm committed to helping them discover their own WHY so that they can move from doubt to assurance.
Hi I'm Young Kim
🎯 Our Why
We believe when we discover our true selves, strengths, and passions, we can transform doubt into unwavering assurance.
Our WHY is to lead people to discovery so that we can move from doubt to assurance.
🌎 Our Just Cause
We envision a world where the majority of people discover their true selves and live every day with assurance, embracing their own uniqueness, free from the need to compare with others.
🧭 Our Values
🚀 Take Ownership
Take control to reduce risks.
Prepare for the unexpected.
Deliberately approach new decision-making processes.
📌 Seize Opportunities
Build trust first, and new unexpected opportunities will follow.
When a new unexpected opportunity arises, seize it.
🔍 Research to Help Other
Go above and beyond in research efforts when providing service to others.
⚖️ Treat Everyone Fairly
Approach each individual uniquely, taking into account their background, strengths, traits, and circumstances to ensure fair and just treatment.
😊 Make Others Feel Included
Actively include those who need to be part of a group, fostering a sense of belonging and inclusion.