🧭 Our Y

We believe when we discover our true selves, we can transform doubt into unwavering assurance.

Our WHY is to lead people to discovery so that we can move from doubt to assurance.

🌎 Our Just Cause

We envision a world where the majority of people discover their true selves and embrace their uniqueness, living each day with assurance and free from the need to compare themselves to others.

🌟 Our Values

🚀 Take Ownership
  • Take control to reduce risks.

  • Prepare for the unexpected.

  • Deliberately approach new decision-making processes.

📌 Seize Opportunities
  • Build trust first, and new unexpected opportunities will follow.

  • When a new unexpected opportunity arises, seize it.

🔍 Research to Help Other
  • Go above and beyond in research efforts when providing service to others.

⚖️ Treat Everyone Fairly
  • Approach each individual uniquely, taking into account their background, strengths, traits, and circumstances to ensure fair and just treatment.

😊 Make Others Feel Included
  • Actively include those who need to be part of a group, fostering a sense of belonging and inclusion.